Mitsubishi Electric Vehicles
In 2016 the Mitsubishi electric car strategy changed direction in 2016 to focus on it’s three main competencies, four-wheel drive systems, pure electric and plug-in vehicles and SUV’s. Models include the eX and xR concepts. Facing financial ruin and potential emission inquiries Mitsubishi joined the Nissan Alliance at the end of 2016 as Nissan acquired a stake for $2.3 billion. Mitsubishi follows other smaller automakers joining larger companies as the push toward electrification and autonomous-driving technology is forcing sharing resources and cost savings. Nissan aims to share a common EV platform with its alliance partners, Mitsubishi and Renault to drive cost and prices down by about 20% for a target price of $17,000. The result of the strategy is that the three automakers will share the new Leaf platform from 2018 onwards. Mitsubishi announced its Environmental plan on November the 2nd 2021. According to the plan the Japanese company aims to contribute 50% of it sales from EVs by 2030, but most of the focus is on plug-in hybrids. Mitsubishi will also expand it’s offering of pure electric kei cars to it’s home country. |
Mitsubishi Concept EV Models
Mitsubishi Electric Car Strategy in the news
2020 Week 31 New Mitsubishi EV strategy
One by one, the chickens are coming home to roost for failing to see the shift to the electrification of the transport sector. After announcing horrific results for a second year running, the rumor mill has been churning that Mitsubishi will exit the European market.
2018 Week 8 Mitsubishi at the Geneva Auto Show
Mitsubishi will introduce its technical prototype, the Mitsubishi
e-Volution Concept to the European market. Mitsubishi e-Volution Concept
illustrates the strategy of the company incorporating its strengths of
SUV, EV, and connected mobility systems. The Mitsubishi e-Volution
Concept was first introduced at the Tokyo Auto Show in 2017. The Geneva Auto Show will be the venue for the global premiere of the 2019 Mitsubishi Outlander PHEV. The main improvements of the Outlander PHEV 2.0 are:
2018 Week 3 Mitsubishi enters into MOU with Vietnam
This week Mitsubishi
and the Vietnamese government also entered into a partnership to
increase the adoption of electric vehicles. Mitsubishi presented one Outlander
PHEV and quick charger to the Vietnamese Government. Mr. Tran Tuan Anh,
the Minister of Industry and Trade of Vietnam, said “We are delighted
to conclude the MOU with Mitsubishi Motors as our important partner.
This joint study is very important milestone to promote the transition
of a low carbon economy.”
2017 Week 42 Mitsubishi Concept Vehicles at the Tokyo Auto Show 2017
The Tokyo Auto Show will be hosted from the
27th of October to the 5th of November, and we can expect a bunch of
combustion and electric concept vehicles from regional producers with
the least amount of production electric vehicles. Hopefully, we will see
an auto show in Japan in the near future brimming with production-ready
electric vehicles, in the meantime here are some of the
concept electric and autonomous vehicles which would be displayed at the
2017 event.
2017 Week 38 Mitsubishi teases new concept EV
In the lead-up to the Tokyo Motor Show Mitsubishi,
this week teased a rear image of its new flagship concept vehicle,
the MITSUBISHI-e-EVOLUTION-CONCEPT. The Japanese automaker is pressed to
follow on the success of the Mitsubishi Outlander PHEV
which have sold over 125,000 globally since its release in 2013. Sales
for the Outlander has been waning of late as competition and technology
improved. The e-VOLUTION CONCEPT will blend Mitsubishi Motors’ signature
4WD and electric powertrain know-how with advanced Artificial
Intelligence technology under a low-slung aerodynamic SUV Coupe shape.
Top 5 EV News Week 26 2020
Top 5 EV News Week 26 2020 | California pushes the world to electric trucks, Britain fast tracks 100% EV adoption, new EV models launched this week.
Top 5 EV News Week 25 2020
Top 5 EV News Week 25 2020: Bunch of new EVs launched this week. We look at the Lordstown Endurance electric pick-up to be launched later this week.
Top 5 EV News Stories Week 24 2020
Top 5 EV News Week 24 2020 | In this week’s newsletter, we look at EV incentives, a new EV start-up down under, coupled with the normal review of new models and announcements.