MITSUBISHI ELECTRIC VEHICLES
In 2016 the Mitsubishi electric car strategy changed direction in 2016 to focus on it’s three main competencies, four wheel drive systems, pure electric and plug-in vehicles and SUV’s. Models include the eX and xR concepts. Facing financial ruin and potential emission inquiries Mitsubishi joined the Nissan Alliance at the end of 2016 as Nissan acquired a stake for $2.3 billion. Mitsubishi follows other smaller automakers joining larger companies as the push toward electrification and autonomous-driving technology is forcing sharing resources and cost savings.
Nissan aims to share a common EV platform with its alliance partners, Mitsubishi and Renault to drive cost and prices down by about 20% for a target price of $17,000. The result of the strategy is that the three automakers will share the new Leaf platform from 2018 onwards.
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MITSUBISHI ELECTRIC CARS IN THE NEWS
2017 Week 1 - Scutled Mitsbishi plant makes way for new electric vehicle start-up
An Illinois-based start-up Rivian Automotive moves into old Mitsubishi plant which it closed with a full loss of employment opportunities to the Normal County in 2015. The newcomer hopes to invest $175 million in developing electric and autonomous vehicles which would create employment opportunities for 1,000 people. Rivian announced that it would unveil its first model later this year and start production in 2019.
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Summary of EV sales in Norway H1 2017, unpacking the Top brands, Best and Worst Models and how the battle between BEV & PHEV technologies play out.
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