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MINI COOPER ELECTRIC VEHICLE

SALES | NEWS

MINI EV MODELS

MINI E

Mini E

Concept EV

COUNTRYMAN S E ALL4

Mini-Countryman-S-E-ALL4

PHEV

MINI COOPER EV SALES

Go to our detailed breakdown of Global EV Sales to see how the MINI electrc car strategy fares to its competitors in the fast-growing EV market.

GLOBAL EV SALES

MINI ELECTRIC CAR IN THE NEWS

2017 Week 21 - BMW reportedly changed EV strategy

Reports this week hinted that cost issues are driving BMW to depart from its dedicated EV brand strategy. BMW CEO, Harald Krueger last year set the German automaker’s strategy as follows:

“Our Strategy Number One Next is centred on consequent lightweight construction, alternative drivetrain technology, connectivity, autonomous driving functions and the interior of the future. The iNext will set the standard from 2021″

Only three weeks ago wattEV2Buy reported that the BMW AGM determined that it would start producing it iNext autonomous brand at its Dingolfing plant form 2021.

Unconfirmed online reports this week claimed that BMW would not pursue the development of the BMW i5 as its mass market answer to the Tesla Model 3, but rather follow other carmakers such as Hyundai and Citroën, by offering electric options across existing ranges so that customers can choose a gasoline model or an electric model.

The reason for the change of heart is that the cost associated with the specialized chassis systems of the i8 and i3 makes it unsuitable for high volume production. In March BMW’s reported its lowest profitability since 2010 on the back of spending on technologies to compete with its rivals in the electrification and autonomous sectors.

It seems BMW is struggling to communicate or find a definitive answer to present as its mass market EV solution. In March of 2017, the BMW CEO hinted that the Mini could be automakers mass market EV.

The following statement by Harald Kreuger this week, “The all-electric MINI and the all-electric BMW X3 will mark the beginning of the second wave of electrification for the BMW Group, benefiting from the ongoing technological progress we are making in this area.” is seen to support the reports that the company is having a rethink on its EV Next strategy.

BMW’s change of direction will set it on a different course than its competitor in the luxury car market, Daimler, which has set an aggressive strategy to develop a separate brand to establish a market lead in the e-mobility sector.

The BMW strategy now seems to focus on finding the least cost route of adding batteries to existing models to produce vehicles for consumer’s increasing appetite for electric cars. Adding batteries to combustion vehicles is seen as a cop-out as consumers will be better served by buying electric vehicles built from the ground up around the technology.

2017 Week 6 - Mini Cooper at the Chicago Auto Show

The Chicago Auto Show kicked off this week, sporting the highest number of electric vehicle technologies on display in the Show’s history. Vehicles on display include BMW’s i8the Mini Cooper Countryman PHEV, and Ford’s Fusion Energi PHEV. It’s wattEV2Buy’s observation though that with the lack of inspiring and game-changing technologies the Chicago Show underscore that Big Auto is still not getting boots and all behind the technology. Reading between the lines, we see big auto focusing more on autonomous vehicles than electric drive trains as it’s future strategy. 

TOOLS TO COMPARE ELECTRIC VEHICLES

We have designed some cool tools to compare electric vehicles. Our tools include a mobile app, charging cost calculator and EV selector. Use wattEV2Buy’s proprietary tools to find the ideal EV for your requirements and determine the cost of charging EVs.

EV SELECT

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Not sure which model EV to choose?

wattEV2Buy’s easy to use EV Select tool helps identify which electric vehicle is perfect for your specific requirements. EV Select compare electric vehicles battery electric range over various vehicle types. Within four clicks you can get the perfect luxury sedan able to drive your required distance on battery power.

EV CHARGING COST

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Unsure what the charging cost will be?

wattEV2Buy’s easy to use Charging Cost Calculator compare electric vehicles charging cost in your state and relate it to equivalent gasoline cost. The charging cost calculator also allows you to be specific and customize your electricity cost in kWh and provide results in miles and kilometers, making it usable all over the world.

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