MAZDA ELECTRIC VEHICLES
The Mazda electric vehicles strategy has been non-existent till late 2016. The Japanese automaker’s strategy up to the time focused on fuel efficient vehicles. Its SkyActiv technology has been very successful to this end and won the company some awards. The success of the SkyActiv technology, however, clouded the companies vision. The company now realizes as ZEV regulations in States such as California has become stricter and that it would have to develop electric vehicles to comply. As a late entrant to the technology, it will have to partner with others as its competitors are already bringing 2nd and 3rd generation production vehicles to market. Unconfirmed rumors have it that Mazda and Toyota might partner in electric vehicle development.Pictured below is the highly acclaimed CX5 SUV which could form the basis for the company’s first electric vehicle.
Mazda clarified its electric vehicle strategy in March 2017. Mazda R&D exec indicated the company is considering an all-electric vehicle to be released in 2019 to compete with the likes of the Nissan Leaf and Renault Zoe. The Japanese automaker will expand its electric vehicle range from 2021 with plug-in hybrid models. Pictured below is the highly acclaimed CX5 SUV which could form the basis for the company’s first electric vehicle.
MAZDA EV MODELS
MAZDA EV SALES
Go to our detailed breakdown of Global EV Sales to see how the MAZDA electric car strategy fares to its competitors in the fast-growing EV market.
MAZDA ELECTRIC CAR IN THE NEWS
2016 Week 46 - Mazda CEO announces its entry into electric vehicles
Facing a stronger zero emissions framework in some key markets the company is now forced to consider electric vehicles. The Japanese automaker’s CEO announced during a roundtable discussion to the Wall Street Journal that the company will have an electric vehicle by 2019.
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