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HYUNDAI ELECTRIC CARS

Initially, Hyundai was electric vehicle shy and its strategy,  Hyundai Bluedrive focused on improving fuel efficiency and driving the expansion of the green vehicle market through a focus on Fuel Cell Electric Vehicles.

In March 2017 Hyundai that admitted electric vehicles are an imperative. The South Korean automaker, Hyundai Motors (005380.KS) strategy has been focused on Fuel Cell Electric Vehicles until investor pressure forced the company to change in 2016. The company, which also owns KIA Motors (000270.KS), announced at the Los Angeles Auto Show in 2016 that it will change course to electric vehicles. Hyundai-Kia’s head of its green car efforts, situated in the city of Yongin, Mr. Lee Ki-Sang, shed light on the strategy change to electric vehicles during an interview ahead of the 2017 Seoul Motor Show.

In Los Angeles, the company said that it planned to have 14 new alternative vehicles in the US by 2020. The planned product mix include’s four plug-in hybrids, four electric and one hydrogen fuel cell model.  Today Mr. Lee shed some more light on the company’s plans, indicating that the first fully electric vehicle planned for next year would be a small SUV. According to Mr. Lee, the SUV would have a range of 185 miles (300km). Although the company is developing its own dedicated platform, it can’t say when it would be ready. The platform is modeled after that of Tesla, with the batteries in the floor, allowing for more battery capacity and cabin space. It is clear from the announcement that the company is aggressively trying to catch up on lost ground.

The Korean automaker has been criticized by investors and analysts for not acting on electric vehicles sooner, pressuring the company to change its strategy. Investment analyst expects the company to lose money initially on the shift to EV’s, but that should they not act they would be left behind. An analyst at Hi Investment Securities went further to say that they must target long range electric vehicles between 190 miles and 400 miles to be relevant at all.

Hyundai now expects the EV market to be around 10% of the global fleet by 2025, at which point Fuel Cell EV’s will take off. Hyundai’s luxury brand, Genesis also announced today that it would introduce a PHEV by 2019 and BEV by 2021.

The Hyundai-Kia alliance is also planning Chinese versions of its electric vehicles, and for the purpose, its is in the process of sourcing batteries from China, since Korean suppliers LG-Chem and Samsung are excluded from subsidies in China from 2016. The company is speaking to the likes of Contemporary Amperex Technology Ltd (CATL) and others for battery supply.

SALES | NEWS

HYUNDAI EV MODELS

SONATA

hyundai-sonata-phev

Sedan PHEV

HYUNDAI IONIQ

hyundai-ionic-electric

PHEV and BEV

TUCSON i35 FCEV

hyundai-tucson-i35-fcev

Hydrogen SUV

HYUNDAI KONA

hyundai-kona-ev

HYUNDAI FUTURE ECO FCEV

 Hyundai-FE-FCEV-Concept

HYUNDAI EV SALES

Go to our detailed breakdown of Global EV Sales to see how HYUNDAI fares to its competitors in the fast-growing EV market.

GLOBAL EV SALES

HYUNDAI ELECTRIC VEHICLES IN THE NEWS

2017 Week 25 - Hyundai produce new FCEV

Hyundai announced this week that it will produce 3,600 units of its Future Eco (FE) FCEV model.

2017 Week 24 - New EVs announced

This week saw the announcement of four new EV models by AudiDS Auto, Tata Motors and Hyundai. The four brands will release electrified versions of existing model ranges as they rush to enter the market.

Audi announced its intentions to launch an electrified version of the Q2 SUV for the Chinese market. The Q2 will compete with the BMW Brilliance X1 which is also specifically produced for the Chinese EV market.

PSA Group’s luxury brand DS announced that it will release an all-electric vehicle or PHEV every year from 2019 starting with the DS7 Crossback. In other news, PSA Group and Changan deepened their relationship in China with the intent to jointly develop electric vehicles in a similar fashion as the VW JAC JV announced earlier this month.

Tata Motors will enter the India market with an electric version of the Tata Tiago hatchback. The Tiago will be Tata’s first production EV. In 2015 the market speculated that the Indian company was to bring the Tata Megapixel to market in 2016 as its first EV but market conditions did not favor EVs at the time. The Indian Government has since embarked on a drive to change to 100% EV in 2030.

Hyundai revealed its latest EV, an electric version of the Hyundai Kona SUV. The car is expected to reach the market late 2018 and will be unveiled at the Frankfort Auto Show in September 2017. Although no specifics has been revealed the Kona is expected to have a range of 217 miles from a 50kWh battery and will be priced below $40,000. In related news, the Korean company announced that it will increase production of the popular Hyundai Ioniq with 50%.

Honda announced that it will release the Honda Clarity Electric in Oregon and California later this year on a three-year lease for $269 per month.

2017 Week 20 - Electrified public transport gets a leg up this week

As electric vehicles become more popular so does the application for other modes of transport. For long the Chinese automakers, such as BYD and Changjiang had the monopoly on electric buses, but this week we saw more automakers enter the segment. The challenge with electric buses, other than cars is that you need ultra fast charging of huge batteries, and these huge batteries add weight to the vehicle.To be equipped with a 256kWh battery. Two automakers outside of mainland China this week announced that they are entering the electrified bus market.

Hyundai announced that it would develop an electric bus for the local market next year. The bus is expected to be equipped with a huge 256kWh battery.

Mercedes-Benz released the following statement at the Global Public Transport Summit (GPTS) in Montreal

In parallel with the optimisation of the diesel drive system, Mercedes-Benz is working hard on the all-electric-powered and locally emission-free city bus. The all-electric Citaro is due to go into series production in the coming year – prototypes are already undergoing testing on the roads. The electrically powered Citaro will open up a new chapter in electric mobility, because Mercedes-Benz is not looking at the city bus in isolation, but as an integral part of a highly efficient transport system.

2017 Week 13 - Hyundai Sheds more light on EV strategy

Hyundai admits electric vehicles are an imperative. During the Los Angeles Auto Show in 2016, the company said that it planned to have 14 new alternative vehicles in the US by 2020. The planned product mix include’s four plug-in hybrids, four electric and one hydrogen fuel cell model.  Thursday Mr. Lee shed some more light on the company’s plans, indicating that the first fully electric vehicle planned for next year would be a small SUV. According to Mr. Lee, the SUV would have a range of 185 miles (300km). Although the company is developing its own dedicated platform, it can’t say when it would be ready. The platform is modeled after that of Tesla, with the batteries in the floor, allowing for more battery capacity and cabin space. It is clear from the announcement that the company is aggressively trying to catch up on lost ground.

Hyundai now expects the EV market to be around 10% of the global fleet by 2025, at which point Fuel Cell EV’s will take off. Hyundai’s luxury brand, Genesis also announced today that it would introduce a PHEV by 2019 and BEV by 2021.

2016 Week 46 - Los Angeles Auto Show 2016- Hyundai EV Strategy

 

1. The Los Angeles Auto Show ended up being quite exciting for the Electric Vehicle segment, boding well for the market, with various automakers unveiling new models. VW unveiled its Golf full-electric model and announced that it would be entering the market in 2017. The e-Golf achieves a range of 124 miles from its 35.8kWh battery. Mazda, who has been auspicious in its absence from the EV market announced that it would have various electric models by 2019. Hyundai announced that its changing direction away from hydrogen fuel cells to battery electric vehicles with 14 new alternative vehicles by in the US by 2020. The product mix will include four plug-in hybrids, four electric and one hydrogen fuel cell model. Jaguar unveiled its much anticipated full electric model, the I-Pace. The automaker’s first attempt is expected by 2018 and will have NEDC range of over 250 miles from a 90kWh battery and accelerate from 0 – 60mph in 4 seconds.

2016 Week 45 - Los Angeles Auto Show 2016

1. Although not as electric vehicle focused as the Paris Auto Show earlier the year, the Los Angeles Auto Show to be held this coming week promises to provide further insight in how automakers gear up for their respective electric vehicle strategies. Vehicle Manufacturers to keep an eye out for is Hyundai, Land Rover, GM, Tesla, BMW, Mercedes, and Nissan. Market commentators will also be looking at how some manufacturers utilise the low fuel cost environment to bring more SUV’s and crossovers to the market. The consumer’s appetite for these vehicles in the low fuel environment has long been the Achilles heal for the addition of EV vehicles, adding to an ever increasing glut of sedan vehicles.

TOOLS TO COMPARE ELECTRIC VEHICLES

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EV SELECT

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EV CHARGING COST

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wattEV2Buy’s easy to use Charging Cost Calculator compare electric vehicles charging cost in your state and relate it to equivalent gasoline cost. The charging cost calculator also allows you to be specific and customize your electricity cost in kWh and provide results in miles and kilometers, making it usable all over the world.

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