GENESIS ELECTRIC VEHICLES
Genesis is a luxury brand officially created in 2015 as a standalone marque within the Hyundai stable. Genesis Electric Vehicles strategy got a boost when according to Reuters the company announced in June 2016 that it would launch an all-electric car. The company acknowledged that electric vehicles are a factor to consider. According to wattEV2buy, it is imperative for any luxury brand to include an all-electric variant as the segment includes most of the early adopters with the means to pay the premium initially associated with the technology. The challenge for any new entrant in this segment, like Genesis, is that it is also where the most competition is and that Genesis truly have to develop a stand-out product to compete. It will be interesting to see what technological support the sub-brand gets from its parent wich is more focused on Fuel Cell electric vehicles, such as the Hyundai Tucson i35 FCEV.
Pictured below is the Genesis Concept Hybrid vehicle introduced at the 2016 New York Auto Show.
GENESIS EV MODELS
GENESIS EV SALES
Go to our detailed breakdown of Global EV Sales to see how GENESIS fares to its competitors in the fast-growing EV market.
GENESIS ELECTRIC CARS IN THE NEWS
2017 Week 13 - Genesis to introduce a PHEV by 2019
Hyundai admits electric vehicles are an imperative. During the Los Angeles Auto Show in 2016, the company said that it planned to have 14 new alternative vehicles in the US by 2020. The planned product mix include’s four plug-in hybrids, four electric and one hydrogen fuel cell model. Thursday Mr. Lee shed some more light on the company’s plans, indicating that the first fully electric vehicle planned for next year would be a small SUV. According to Mr. Lee, the SUV would have a range of 185 miles (300km). Although the company is developing its own dedicated platform, it can’t say when it would be ready. The platform is modeled after that of Tesla, with the batteries in the floor, allowing for more battery capacity and cabin space. It is clear from the announcement that the company is aggressively trying to catch up on lost ground.
Hyundai now expects the EV market to be around 10% of the global fleet by 2025, at which point Fuel Cell EV’s will take off. Hyundai’s luxury brand, Genesis also announced today that it would introduce a PHEV by 2019 and BEV by 2021.
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