Ford offers a range of Hybrid and EV models. It plans to produce long-range EV’s to compete with Tesla. In 2016 Ford partnered with SunPower for rebates on Solar Home Systems with its EV’s.
Ford, the second-biggest seller of plug-in electric vehicles in the USA up to now has not invested in its EV platform from scratch, instead of buying in technology. Up to 2015 this strategy served the company well as its saved funds and learned from others mistakes, this strategy is however not a long-term solution as it falls further behind on the innovation curve. Forced to rethink its position on mobility and electric vehicles it committed to investing $4.5 billion in the technology by 2020. The funds will go towards developing 13 new electric vehicles, including a new generation of the Focus model with a range of 100miles plus.
On the mobility front, the company is deploying some autonomous vehicles in the USA for testing purposes. The Company’s autonomous pilot car’s sport’s next-generation sensors from Velodyne. The company is also implementing other technology upgrades such as pairing its SYNC in-car platform with Amazon’s Echo and Alexa services and Wink home automation system. The Company is also expanding its GoDrive car sharing program.
Although it is not officially stated
as such it is my opinion that the fast pace of electrification which
caught many traditional automakers by surprise has caused the formation
of a new alliance, this time between Ford and Volkswagen. It seems the
two companies which have been in talks for six months on how to work
together to develop self-driving, electric technologies, and cut cost
could only agree to an alliance extending to commercial vehicles. The
two companies postponed their planned joint NAIAS appearance in Detroit
due to a lack of details. VW and Ford will work together in the
following manner to leverage their strengths to compete better, innovate
and serve customers: The formation of the alliance will make the
development of an electric Ford F150 a reality, in fact during the
Deutsche Bank Global Automotive Conference in the MGM Grand in Detroit,
Ford’s president of global markets, Jim Farley announced that the
40-year-old F-Series would be available in battery electric and plug-in
hybrid versions. The announcement is just further proof that traditional
automakers are scrambling to protect their cash cows, the Ford F-150
has been the best selling pickup truck in the United States for many
years, but with the imminent arrival of Rivian’s amazing R1T electric pickup and the Tesla Model P,
the future is not that certain anymore. GM’s CEO Mary Barra also
commented this week that the company is looking at an electric pick-up
as the company shifts from hybrid to pure electric platforms.
Ford
this week unpacked its strategy to turn its European operations around,
a key to which is the electrification of its entire model range in the
region. The European market is very receptive of electric mobility and
it is therefore imperative for the company to be more aggressive in its
electric car strategy here as opposed to its home market. In a press
release by the Ford Europe, it states: Every Ford nameplate from the all-new Ford Focus onwards
will include an electrified option. This includes new nameplates and new
versions of existing vehicles. From Fiesta to Transit, either a
mild-hybrid, full-hybrid, plug-in hybrid or full battery electric option
will be offered, delivering one of the most encompassing line-ups of
electrified options for European customers. A niche portfolio of imported iconic nameplates for Europe
that builds on the heritage of the Ford brand will include Mustang,
Edge, and another SUV to be revealed in April, along with an all-new Mustang-inspired full-electric performance utility in 2020.
Not to be outdone this month by its competitors who unveiled a slew of
EV models Ford teased its upcoming EV SUV through the first official
release of an image of the vehicle.
Ford and JMC are reportedly working on an entry-level crossover, the
Ford Territory which will be available in three powertrains which
include a plug-in hybrid version. Ford’s lack of a clear EV strategy in
2017 contributed to the company experiencing month on month sales
declines this year as its competitors provided an ever-increasing amount
of electrified options to consumers. The Ford Territory will compete
with EVs such as the BAIC EX series, Changan CS15, Yudo ? 1 Pro, and
Chery Tiggo 3xe.
Ford
creates Ford Autonomous Vehicle LLC, a standalone company for its
self-driving efforts. The formation of the company is structured so that
third-party partners could take a stake in the shareholding. Ford is to
invest $4 billion over the next 5-years in its AV efforts which
includes an investment of $1 billion in Argo AI, the Pittsburgh
autonomous system developer. Sherif Marakby will move from his position
as VP Autonomous Vehicles and Electrification to head up the new company
based in Ford’s Corktown campus in Detroit. The USA automaker will keep
its electrification program, Team Edison, in-house. Ford Autonomous
Vehicle LLC will focus on aligning its self-driving and mobility efforts
to faster develop businesses in the fast-changing auto sector.
Now that the shift towards electric mobility is gathering pace
automakers are forced to rethink their fuel cell electric vehicle (FCEV)
strategy. Reuters reported this week that the Canadian JV between Daimler and Ford
for the development of automotive fuel cell technology, Automotive Fuel
Cell Cooperation Corp, based in Burnaby, British Columbia would be
terminated this summer. Both companies will take their FCEV research
in-house. Only a few automakers have extensive fuel cell strategies,
Toyota being the most prominent, doubling down on efforts to mass
produce FCEVs. Honda and GM are still collaborating on the development
of FCEV technologies.
I reported last week on the EV JV between FORD and Zotye,
one of the top-selling EV brands in China during 2016. Zotye announced
this week that it would stop producing electric vehicles, shifting all
the EV business to the new Ford JV company. Zotye will from now on only
focus its EV related efforts to R&D, manufacturing, and marketing of
EV components. It was not immediately clear if existing models such as
the Zotye SR7 Compact SUV, E20 and Cloud 100
will be moved to the JV or discontinued. Zotye sold over 70,000 EV
between 2016 and 2017 but sales tapered off with the company recording
less than 3,000 units sold for the first three months of 2018. The slide
can be attributed to the company not keeping track with competitors
moving into the A0 class segment, once dominated by Zotye. In related news, FORD seems to be victim
number one of the escalating trade war between China and the USA. The
automaker reported a sales drop of 26% YoY as its vehicle shipments are
delayed in Chinese ports. The 26% figure is across all of FORD’s JVs
while Changan Ford reported the highest slide, 38%. Ford’s lack of
electric vehicles can partly be attributed to the loss in market share
as passenger sedan sales dropped on a month-on-month basis in China for
the second consecutive month while EV sales continue to expand.
Last week Ford
caused a minor stir when the company announced that it would stop
producing passenger cars, except for the Focus and Mustang. This means
that the Ford C-Max Energi and Ford Fusion
will be discontinued, although no specific timing has been given for
the move. The strategy shift is part of the company’s realignment to
focus on electric vehicles and the profitable SUV and Crossover segment.
The automaker announced that it would shift one-third of its budget to
electric vehicles. Part of Ford’s strategy to make up for lost
ground is to create partnerships in China and India while also shifting
to mobility solutions. This week Ford Smart Mobility LLC and Chinese
automaker Zotye signed a Memorandum of Understanding (MOU) to establish a
joint venture (JV) to provide smart, customized all-electric vehicle
solutions to fleet operators and drivers in China’s fast-growing
ride-hailing market. Many operators in China’s ride-hailing market are looking
to expand their fleets with electric vehicles. According to Boston
Consulting Group, the local ‘e-hailing’ market is expected to grow by 19
percent annually through 2022, with an overall fleet size potentially
reaching up to 26 million. This week Didi, the largest ride-hailing
company in China announced that it would up its use of EVs from the
current 250,000 to 10 million EVs in 2028.
As part of Ford’s commitment to building smart vehicles
for a smart world, and to pave the way for a future of V2X and
autonomous vehicles, the new JV will also engage with local governments
and cities to support the development of integrated transportation
solutions covering data connectivity and software systems to improve
traffic flow, reduce congestion and enhance the commuter experience.
The disruption caused by electric vehicles is in few companies so evident as in Ford.
The American icon has been grappling with how it should respond to the
changing landscape and after a false start and a change at the top
resulting in the company having no new EVs to show for the foreseeable
future. The company this week revealed its latest strategy which will
see it replace 75% of its line-up by 2020 with a stronger focus on SUVs
and trucks. The company’s new battery electric line-up of six EVs by
2022 will roll out in 2020 and start with a utility vehicle with a range
of 300 miles. Ford is rethinking the current ownership model of
gas-powered vehicles by making charging an effortless experience at home
and on the road as well as offering full-vehicle over-the-air software
updates to enhance capability and features. Ford vice president,
Autonomous and Electric Vehicles, Sherif Marakby, said “Throwing a
charger in the trunk of a vehicle and sending customers on their way
isn’t enough to help promote the viability of electric vehicles, in
addition to expanding our electric vehicle lineup, we are redesigning
the ownership experience to ensure it addresses customer pain points
that currently hold back broad adoption today.”
Ford
announced that it is bringing its 220 strong strategy, EV and
autonomous units closer to home by relocating them from Dearborn to
Detroit early next year. The teams will be housed together in a new
45,000 square feet complex in the historic Factory building.
China
is considering altering its subsidy plan with EVs with a range below
150km not qualifying for the EV incentive. It will be interesting to see
how foreign companies such as Ford
adapt their EV strategies according to the new ruling. Ford this week
announced that it would release 15 EVs in China by 2025. Ford who
only have one EV in China, the Changan Ford Mondeo Energi with a range of 22 miles, does already not qualify for the current threshold of 32 miles.
FreshPatents.com reported that Ford Global
Technology registered a patent for an off-road autonomous driving
system. The United States Patent and Trademark Office (USTPO) has
granted Ford a patent for an off-road autonomous driving system. This
could be handy functionality while farming or hunting. I can see a
hunter call his truck to get him at a location after the hunt (if there
is cell connectivity).
In Week 40
Ford’s new CEO Jim Hackett unpacked his plans to get the US carmaker
back on track after an investor revolt led to his predecessor’s
replacement. One of the pillars of his plan was leveraging partnerships,
in particular with Zotye
to develop a new line of low-cost all-electric passenger vehicles in
China. This Week the two companies signed a definitive JV agreement for
the formation of Zotye Ford Automobile Co. Ltd., a 50/50 partnership
that will produce stylish yet affordable electric vehicles for the
Chinese market. Zotye Ford is yet to announce the new brand for the JV’s
strategy. The joint venture will require an initial investment of 5
billion RMB (~$750 million) which will be utilized to establish a
manufacturing facility in Zhejiang Province. The JV is Ford’s 3rd
in China and will include exploring innovative and connected mobility
services. Ford’s other Chinese JV’s are with Changan and JMC.
Ford, AT&T, Nokia and chipmaker Qualcomm
partnered around developing C-V2X (cellular vehicle to everything)
technology for commercial deployment in 2020. The partnership will
commence testing at the San Diego Regional Proving Ground and aims to
demonstrate the cost-efficient benefits associated with embedded
cellular technology in vehicles and synergies between the deployment of
cellular base stations and roadside infrastructure to improve safety and
driving efficiency.
Ford‘s
new CEO, Jim Hackett this week came out with a complete strategy shift,
rethinking its predecessors One Ford strategy in a bid to play catchup
on its competitors in the electric vehicle market. The shift aims to
reduce cost by $14 billion, leverage partnerships and invest in EVs and
trucks. The highlights from the announcement as presented in the
company’s press release are:
Accelerating the introduction of connected, smart vehicles and services customers want and value.
By 2019, 100 percent of Ford’s new U.S. vehicles will be built with
connectivity. The company has similarly aggressive plans for China and
other markets, as 90 percent of Ford’s new global vehicles will feature
connectivity by 2020. Rapidly improving fitness to lower costs, release capital and finance growth.
Ford is attacking costs, reducing automotive cost growth by 50 percent
through 2022. As part of this, the company is targeting $10 billion in
incremental material cost reductions. The team also is reducing
engineering costs by $4 billion from planned levels over the next five
years by increasing use of common parts across its full line of
vehicles, reducing order complexity and building fewer prototypes. Allocating capital where Ford can win the future. This
starts with the company reallocating $7 billion of capital from cars to
SUVs and trucks, including the Ranger and EcoSport in North America and
the all-new Bronco globally. Ford also has plans to build the
next-generation Focus for North America in China, saving capital
investment and ongoing costs. Further, Ford is reducing internal
combustion engine capital expenditures by one-third and redeploying that
capital into electrification – on top of the previously announced $4.5
billion investment. Embracing partnerships. Ford will continue to
leverage partnerships, remain active in M&A and collaborate to
accelerate R&D. The company recently announced it was exploring a
strategic alliance with Mahindra Group as it transforms its business in India, and Zoyte
with the intention of developing a new line of low-cost all-electric
passenger vehicles in China. When it comes to autonomous vehicle
development, the company recently announced a relationship with Lyft to
work toward commercialization and a collaboration with Domino’s Pizza to
research the customer experience of delivery services. Expanding electric vehicle revenue opportunities. The
company recently announced a dedicated electrification team within
Ford, focused exclusively on creating an ecosystem of products and
services for electric vehicles and the unique opportunities they
provide. This builds on Ford’s earlier commitment to deliver 13 new
electric vehicles in the next five years, including F-150 Hybrid,
Mustang Hybrid, Transit Custom plug-in hybrid, an autonomous vehicle
hybrid, Ford Police Responder Hybrid Sedan, and a fully electric small
SUV.
Ford‘s
new CEO, Jim Hackett this week came out with a complete strategy shift,
rethinking its predecessors One Ford strategy in a bid to play catchup
on its competitors in the electric vehicle market. The shift aims to
reduce cost by $14 billion, leverage partnerships and invest in EVs and
trucks. The highlights from the announcement as presented in the
company’s press release are:
Accelerating the introduction of connected, smart vehicles and services customers want and value.
By 2019, 100 percent of Ford’s new U.S. vehicles will be built with
connectivity. The company has similarly aggressive plans for China and
other markets, as 90 percent of Ford’s new global vehicles will feature
connectivity by 2020. Rapidly improving fitness to lower costs, release capital and finance growth.
Ford is attacking costs, reducing automotive cost growth by 50 percent
through 2022. As part of this, the company is targeting $10 billion in
incremental material cost reductions. The team also is reducing
engineering costs by $4 billion from planned levels over the next five
years by increasing use of common parts across its full line of
vehicles, reducing order complexity and building fewer prototypes. Allocating capital where Ford can win the future. This
starts with the company reallocating $7 billion of capital from cars to
SUVs and trucks, including the Ranger and EcoSport in North America and
the all-new Bronco globally. Ford also has plans to build the
next-generation Focus for North America in China, saving capital
investment and ongoing costs. Further, Ford is reducing internal
combustion engine capital expenditures by one-third and redeploying that
capital into electrification – on top of the previously announced $4.5
billion investment. Embracing partnerships. Ford will continue to
leverage partnerships, remain active in M&A and collaborate to
accelerate R&D. The company recently announced it was exploring a
strategic alliance with Mahindra Group as it transforms its business in India, and Zoyte
with the intention of developing a new line of low-cost all-electric
passenger vehicles in China. When it comes to autonomous vehicle
development, the company recently announced a relationship with Lyft to
work toward commercialization and a collaboration with Domino’s Pizza to
research the customer experience of delivery services. Expanding electric vehicle revenue opportunities. The
company recently announced a dedicated electrification team within
Ford, focused exclusively on creating an ecosystem of products and
services for electric vehicles and the unique opportunities they
provide. This builds on Ford’s earlier commitment to deliver 13 new
electric vehicles in the next five years, including F-150 Hybrid,
Mustang Hybrid, Transit Custom plug-in hybrid, an autonomous vehicle
hybrid, Ford Police Responder Hybrid Sedan, and a fully electric small
SUV.
With an eye on India’s ambitions to be rid of combustion vehicles by 2030, Ford and Mahindra entered
into a strategic partnership for the development and sourcing of
electric vehicles, e-mobility solutions, and self-driving technology.
The partnership will be for three years with the option of extending it.
Executives from the two companies were quoted in a company press
release as follows:
“Our two companies have a long history of
cooperation and mutual respect. The memorandum of understanding we have
signed today with Mahindra will allow us to work together to take
advantage of the changes coming in the auto industry. The enormous
growth potential in the utility market and the growing importance of
mobility and affordable battery electric vehicles are all aligned with
our strategic priorities.” Dr. Pawan Goenka, managing director,
Mahindra and Mahindra Ltd elaborated: “The changes facing the automotive
industry globally are triggered by the accelerated rise of new
technologies, sustainability policies and new models of urban shared
mobility. Given these changes we see the need to anticipate new market
trends, explore alternatives and look for ways to collaborate even as we
compete and build powerful synergies that will allow rapid exploitation
of the exciting new opportunities. Today’s announcement builds on the
foundation laid through our past partnership with Ford and will open
opportunities for both of us.”
Ford
announced that it will electrify all its Lincoln models by 2022 and
also develop new all-electric models for its US marque brand.
Ford‘s
new CEO, Jim Hackett, previously the Chairman of the US automakers
Smart Mobility unit, sees a slower transition to completely autonomous vehicles. In an interview with SFGate,
Jim Hackett said that he does not see the company’s vehicle revenue
threatened by a sudden shift to robot cars leading to fewer vehicle
sales. Although the Ford CEO remained committed to a 2021 target by its
predecessor for Level 4 ride hailing vehicles he sees a more a more
progressive transition than a sudden shift. He added that Ford believes
vehicles will become smarter, allowing it to tap more revenue streams
from its 100 million “users.” Ford recently acquired SF based
ride-sharing company, Chariot, and autonomous tech company, Argo AI, to
ensure that it remains relevant going into the future. In line with its
2021 strategy Ford also announced this week that it would include
commercial delivery vehicles in its self-driving offering by 2021.
Ford‘s
new CEO, Jim Hackett, previously the Chairman of the US automakers
Smart Mobility unit, sees a slower transition to completely autonomous vehicles. In an interview with SFGate,
Jim Hackett said that he does not see the company’s vehicle revenue
threatened by a sudden shift to robot cars leading to fewer vehicle
sales. Although the Ford CEO remained committed to a 2021 target by its
predecessor for Level 4 ride hailing vehicles he sees a more a more
progressive transition than a sudden shift. He added that Ford believes
vehicles will become smarter, allowing it to tap more revenue streams
from its 100 million “users.” Ford recently acquired SF based
ride-sharing company, Chariot, and autonomous tech company, Argo AI, to
ensure that it remains relevant going into the future. In line with its
2021 strategy Ford also announced this week that it would include
commercial delivery vehicles in its self-driving offering by 2021.
Ford this week publicly presented its autonomous Ford Fusion Hybrid we reported on at the end of last year. The
self-driving Fusion was put through its paces at the University of
Michigan where it successfully navigated daily traffic conditions at a
top speed of 25mph.
CNBC ran an article on the prediction by the US
thinktank RethinkX that 95% of miles traveled will be in electric
powered autonomous cars by 2030. The controversial prediction is way
above that of Boston Consulting which predicted that only 25% of such
trips would be in self-driving or shared vehicles. Looking at the website of Tony Seba,
a co-author of the RethinkX study, “Rethinking Transportation
2020-2030: The Disruption of Transportation and the Collapse of the ICE
Vehicle and Oil Industries.” the report also predicts that only 20% of
Americans will own cars by 2030.
Navigant Research placed Ford and GM at the top of its autonomous driving leaderboard, surprisingly far above Waymo (7th), the pioneer of autonomous driving. Waymo was only listed as a contender, and Tesla who has already clocked over 300 million miles in Autopilot (Level 2 Autonomy)
did not make the Top 10 list. Waymo, not aiming to develop a car, but
rather focusing on autonomous technology has partnered with Chrysler and Ford on testing autonomous technology. Making Navigant’s findings even more surprising to us is that Waymo performed exceptionally well compared to other automakers on the list when comparing across all permit holders allowed to test autonomous tech on Californias public roads.
According to CA DMV regulations, each permit holder must annually file a
disengagement report, reflecting the number of events where a driver
essentially has to take over from the vehicle’s autonomous mode to
either prevent a traffic incident or where the system fails. Waymo posted a record 0.2 disengagements per 1,000 miles in its 2016. For a breakdown of each permit holders testing in California read our recent blog providing detailed analysis. Navigant’s criteria are based on the following ten factors; vision,
go-to-market strategy, partners, production strategy, technology, sales,
marketing, and distribution, product capability, product quality and
reliability, product portfolio and staying power. The Top Ten on
Navigant’s list are Ford, GM, Renault–Nissan Alliance, Daimler, Volkswagen Group, BMW, Waymo, Volvo/Autoliv/Zenuity, Delphi and Hyundai Motor Group.
In the same week where Ford was dethroned by GM as the USAs number two automaker, due to Tesla taking the top spot, the company released a new electric vehicle strategy for its Chinese
operations. Ford, suffering from a shareholder revolt due to its lack
of a convincing electric vehicle strategy and declining sales on
Thursday announced that it targets 70% contribution from EV’s of its Chinese auto sales by 2025. The first phase of the strategy will be to produce a PHEV early 2018 together with its Chinese partner, Changan,
also known as Chana. The company aims to have a small electric SUV
within the next five years, capable of a battery electric range of 280
miles / 450km. The company still lacks a proper global electric vehicle
strategy, and the current attempt is too little and too late.
February Electric Vehicle sales data released for the USA
this week reveals some interesting talking points. Overall, February
sales gained a further 13.4% in January 2017 and over 55% on year on
year basis. Contributors to the increase came from a nearly doubling in
sales of the Tesla Model S and continued demand for the new Toyota Prius Plus.
Unfortunately, the Prius in our books hardly counts as an electric
vehicle due to its underwhelming continued reliance on its combustion
engine. Disappointingly, sales for the Chevrolet Bolt declined
over 18% from January, bringing total sales for the four months to
3,272 units, far short if one takes that at a claimed 30,000 units per
annum the Bolt should have sold 10,000 units during the four months. In
the car maker standings, GM retained its lead with 2,776 units over Tesla’s 2,550 units with Ford taking third place with 1,704 units.
Ford’s
electric vehicle program announced this week, although sounding
impressive, falls short of delivering a punch for the sector. The
company unveiled seven
electrified models to reach the market in the next five years with a
further six to follow. The automaker will also invest $700 million in
upgrading their Michigan plant for electric and autonomous vehicle
production, adding 700 direct new jobs. The press release clearly aims
to impress President Donald Trump as the company also scuttled plans for
a $1.6Bln plant in Mexico. The reason why we see Ford’s announcement
as underwhelming is that the company is clearly just towing the line
according to regulations since all the model’s bar one would be plug-in hybrid’s,
a trend which has surely run its course. Die hard Ford enthusiast would
be happy with PHEV versions of the Mustang, F-150, a hybrid autonomous
model, two police vehicles and Transit Custom taxi/delivery van. The
only Battery Electric Vehicle is a Small Utility with a range of 300
miles.
Ford debuted its next-generation Fusion Hybrid Autonomous
development vehicle this week. The second generation of the vehicle
sports more production ready controls and LiDar sensors on top of an
improved computer hardware platform. Improved field of vision on the
sensors allowed Ford to have only two sensors as opposed to four in the
first generation. The second generation follows the first, introduced
three years ago. The company aims to have an SAE Level 4-capable
vehicle commercially available by 2021 for ride-hailing and sharing
purposes. Ford will also expand its test fleet, currently operational
only in California to its home state, Michigan.
This week Uber was forced to cancel its self-driving pilot in San
Francisco, its hometown. Although regulators are in possession of
footage showing an Uber pilot vehicle running a red light, barely
missing a pedestrian, a claim the company contest that it was driver
error and not the software, the ultimate decision was based on the
company not following proper permitting procedures. Although the
Californian DMV offered Uber assistance and a clear road to permitting
the company and State could not agree on workable rules around Uber’s
demand for its technology to be classified as SAE Level 3 automation. It is not the end of Uber’s efforts though as it is piloting retrofitted Volvo XC90 SUV’s and Ford Focus vehicles in Pittsburgh.
The financial blog, the Motley Fool reported earlier this month on a recent investor day by Ford on its Electric Vehicle
strategy. The strategy essentially boils down to the company wanting to
become a leader in the sector by bringing electric drivetrains for its
most profitable and popular models, which would then allow its expertise
to benefit the rest of its product range. The strategy will include
plug-in versions for its SUV’s, Pick-ups and Crossovers. The company
identified 2030 as the tipping point for electric vehicles leading over
combustion vehicles.
2. The highly
anticipated Paris Auto Show starts this week, and the event is expected
to deliver some huge announcements for the electric vehicle market. We
have reported earlier on Mercedes’s expected launch of an all-electric sub-brand, which includes the introduction of a plug-in pick-up, and BMW‘s executive not attending the event to trash out is electric vehicle strategy. Other brands to watch include VW‘s hyped-up mass market EV with a range of over 300miles expected in 2020, Porche’s new Panamera PHEV and Citroen‘s new Experience concept car. Various company’s such as Ford and Rolls Royce will not attend the smaller than usual event.
Ford this week announced its plans to be a leader in the autonomous vehicle segment.
The company aims to produce high volumes of autonomous vehicles for the
car-sharing purposes by 2021. To enable the company to reach its goal
it has partnered with four startups on autonomous vehicle development,
and increased its Silicon Valley team two-fold and more than doubling
its Palo Alto campus.
Ford USA vetoed Ford India’s
decision to participate in a consortium to facilitate the electric
vehicle sector in the Indian market. The remaining consortium members,
Maruti Suzuki, Mahindra,
and Tata Motors now have to delay the launch of the project to create a
supplier base for the sector. The reason cited by Ford USA is that it
sees the project as not being financially viable.
Ford Electric Vehicles
Ford Electric Car Strategy in the news
2019 Week 3 Ford and VW work together
2019 Week 2 Ford to electrify its European models
2018 Week 37 Ford teases its EV
2018 Week 32 Ford and JMC to electrify the Ford Territory
2018 Week 30 Ford creates standalone company for self-driving
2018 Week 24 Ford suspends Fuel Cell JV
2018 Week 19 Ford struggles in China
2018 Week 18 Ford and Zotye formalizes EV JV
2018 Week 11 Ford trying to play catch-up
2017 Week 50 Ford EV strategy update
2017 Week 49 Ford to develop 15 EV in China
2017 Week 46 Ford registers trademark for self-driving off-road
2017 Week 45 Ford and Zotye formalizes partnership
2017 Week 44 Ford in partnership to test C-V2X technology
2017 Week 40 Ford unveils strategy shift to catch-up on EV market
2017 Week 39 Ford and Lyft partner on self-driving tech
2017 Week 38 Ford and Mahindra to partner on EV development in India
2017 Week 37 Ford updates its EV strategy
2017 Week 34 Ford autonomous strategy unpact by new CEO
2017 Week 33 Ford develops EV delivery vehicles for Deutsche Post
2017 Week 25 Self-Driving Ford Fusion showcased
2017 Week 19 Ford CEO under fire for strategy
The predicted shift in mobility leads into other news this week where Ford’s
CEO was challenged on his strategy for the company, resulting in its
performance lagging its competitors. Mark Fields, CEO since 2014,
embarked on what is the auto sector icon’s biggest strategy shift in
history by investing heavily in self-driving technology. The challenge
for the Ford CEO’s strategy is that he has one foot in the future and one in the present, resulting in an earnings decline of 42%.2017 Week 14 Navigant Ranks Ford tops in self-driving cars
Despite Tesla aiming to have a market ready Level 5 autonomous product
by the end of the year, it is only listed as a contender. Tesla is
criticized by some, for being too aggressive, using its customers as
guinea pigs for its AutoPilot software. Not surprising though is that
Uber features on the bottom end of the list, the controversial
ride-hailing company has been in the news lately for losing its right to
test in San Francisco, being sued by Waymo and a crash in Tempe, Arizona, temporarily halting its pilot program.2017 Week 14 Tesla unseat Ford and GM in US Top 3 automaker list
2017 Week 9 USA February EV sales, Ford in third place
2017 Week 1 Ford's 5 year plan for EV's announced
2016 Week 52 Ford Debuts its Second Generation Autonomous Vehicle
2016 Week 51 Uber remains with Ford self-driving pilot after being booted from San Francisco
2016 Week 38 Strategy, Paris Auto Show
2016 Week 33 Autonomous vehicle
2016 Week 30 India
Top 5 EV News Week 32 2020
Top 5 EV News Week 32 2020 | Cadillac Lyriq unveiled. Yet another Chinese EV startup IPO. Three new EV models launched this week.
Top 5 EV News Week 31 2020
Top 5 EV News Week 31 2020 | Successful IPO for CHJ Auto, Kandi finally enters the USA, Mitsubishi pays the cost for failing EV strategy.
Top 5 EV News Week 30 2020
Top 5 EV News Week 30 2020 | Chengdu Auto Show, Hozon Neta IPO, VW invest in China, eVito Tourer for sale