DONGFENG FENGSHEN ELECTRIC CARS
The State-owned Dongfeng, one of the top four vehicle manufacturers, is China. It partners with various international auto companies, including the PSA Group, Renault, Honda, Nissan, and KIA. Most of the vehicles it manufacturers is in Joint Venture with these multinationals, except for the vehicles branded under the Dongfeng Fengshen, which is its own. The company was the largest auto company by volume in 2014. The following is an example of the brand strategy – the Dongfeng-branded Venucia e30 manufactured in collaboration with Nissan through the JV company Dongfeng Nissan Passenger Vehicle Company (DFL-PV) and Dongfeng Fengshen E30, which is the companies own developed vehicle.
In September 2015 Dongfeng and Renault announced a JV through its Dongfeng Renault Automotive Company (DRAC) to build an EV based on the Fluence Z.E, production will commence 2017 at the Wuhan facility in Hubei Province. In 2016 Dongfeng and Peugeot announced a partnership to produce a common platform to build EV’s for the Peugeot, Citroen, DS and Dongfeng brands from 2019.
At the Shanghai Auto Show in 2017 Dongfeng introduced yet another brand, Jun Feng, which would only focus on electric vehicles. The first two vehicles announced for the brand was the Jun Feng ER30 known as the SKIO, based on the 2010 Nissan March and the E17, based on the 2014 Dongfeng Fengshen A60 Concept EV.
DONGFENG EV MODELS
DONGFENG A60 EV
DONGFENG S50 EV
DONGFENG S500 EV
DONGFENG AX5 SUV
DONGFENG FENGSHEN SALES
DONGFENG ELECTRIC CARS IN THE NEWS
Week 27 2017 - Dongfeng to focus on EVs and SUVs
The state-owned Chinese automaker Dongfeng, a top four vehicle producer in China, which primary strategy has historically been the production of localized cars of various international auto companies such as the PSA Group, Hyundai, Honda, Nissan, and Kia. The company’s in-house developed vehicles are sold under the Dongfeng Fengshen brand which up to now had little EV models. On the 3rd of July, the GM of Dongfeng Fengshen announced during the unveiling of its AX4 SUV that the company will focus on SUVs and EVs from now going forward. The GM, Mr. Lui Hong, did not specify if the vehicles will be based on the new AX4 SUV, AX7 or the E70.
Week 11 2017 - Dongfeng introduce yet another EV brand
Dongfeng announced that it will introduce a new EV-specific brand at the 2017 Shanghai Auto Show. The brand will is named Jun Feng. The first two vehicles announced for the brand was the Jun Feng ER30 SKIO, based on the 2010 Nissan March and the E17, based on the 2014 Dongfeng Fengshen A60 Concept EV.
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