DONGFENG FENGSHEN ELECTRIC CARS
The State-owned Dongfeng, one of the top four vehicle manufacturers, is China. It partners with various international auto companies, including the PSA Group, Renault, Honda, Nissan, and KIA. Most of the vehicles it manufacturers is in Joint Venture with these multinationals, except for the vehicles branded under the Dongfeng Fengshen, which is its own. The company was the largest auto company by volume in 2014. The following is an example of the brand strategy – the Dongfeng-branded Venucia e30 manufactured in collaboration with Nissan through the JV company Dongfeng Nissan Passenger Vehicle Company (DFL-PV) and Dongfeng Fengshen E30, which is the companies own developed vehicle.
In September 2015 Dongfeng and Renault announced a JV through its Dongfeng Renault Automotive Company (DRAC) to build an EV based on the Fluence Z.E, production will commence 2017 at the Wuhan facility in Hubei Province. In 2016 Dongfeng and Peugeot announced a partnership to produce a common platform to build EV’s for the Peugeot, Citroen, DS and Dongfeng brands from 2019.
DONGFENG FENGSHEN SALES
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