ALFA ROMEO ELECTRIC VEHICLES
Apart from a couple of custom conversions, there is no production model Alfa Romeo Electric Vehicles on the market today. Alfa is a Fiat Chrysler Automobiles (FCA) brand and follows the broader strategy of the Group. FCA brands include Maserati, Jeep, Fiat, RAM, and Dodge. FCA’s CEO Sergio Marchionne has publicly stated that he does not believe electric vehicles is a threat to the old way of business, and the company strategy does not include going down that road. FCA is pursuing partnerships rather than going it alone, in part due to financial challenges experienced by the Group which does not allow for huge investments in R&D programs.
ALFA ROMEO ELECTRIC VEHICLES IN THE NEWS
2017 Week 13 - FIAT Chrysler CEO warming to EV's
With the run-up to the Formula E to be held in Mexico City today, Ferrari came out in support of the event. FIA’s Auto magazine quoted the CEO of FIAT Chrysler, one of the auto industries biggest naysayers of EV’s, Sergio Marchionne as follows in an interview:
“The first is that we need to be involved in Formula E because electrification via hybridization is going to be part of our future.”
“We have already developed a hybrid supercar, La Ferrari,” he said, “and on future Ferrari models we will leverage new technologies as well as electrification.”
And this from a man that came out vehemently against the technology, saying it will never catch on. No mention was made about plans for the electrification of Alpha Romeo.
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In this week’s blog series on introducing Chinese electric car brands, we look at Thunder Power Holdings ( #ThunderPower ).
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