THE CHINESE NEW ENERGY VEHICLE MARKET H1 2017
China EV Sales H1 2017, a summary
We look at the Top brands and models, the gainers and losers and how the battle between battery electric (BEV) and plug-in hybrid (PHEV) technologies play out in the summary of China EV Sales H1 2017.
The highlights for Chinese electric car sales in H1 2017 was:
- Chinese EV Sales grew by 38.3% Year-on-Year or by more than 44,000 units over the same period in 2016;
- The H1 2017 semester got off to a bad start with one of the worst months in the last three years but recovered with the months of May and June registering the third and fourth best sales ever.
- More than four pure electric vehicles were sold for every plug-in hybrid in a market where there are 44 BEV models available to the consumer and only fifteen PHEVs;
- Twenty new models, most of them BEV’s, were available to consumers in this semester compared to the same period in 2016;
- The Top 2 EV Brands in the China remained the same but one of last year’s top performers, JAC, spectacularly fell out of the Top 3.
The Top Electric Vehicle Brands for 2017 H1 in China
The Top 3 EV brands in China for the first half of 2017 were BYD, BAIC, and Zhidou. Although BYD hung on to its first place, it sees its lead evaporate. BYD hardly registered any sales in the January 2017, and lost sales in its top performing Qin and Tang model ranges to competing new models from BAIC, Chery, and SAIC Roewe. BYD, one of the largest EV brands in the world, is seeing its position as China’s best performing EV brand challenged as it lost over 20% of its sales compared to 2016, while its competitor BAIC more doubled its sales. BAIC benefited from exciting new models entering the market in the last 12 months, with its small hatch, the BAIC EC180 being a top performer for three of the six months ending up the second best selling EV for the semester. Smaller EVs, or City cars, have also performed very well with the popular Zhidou Geely D2 selling nearly 20,000 units. Another brand with small EV models, Zotye, was placed fourth due to the popularity of its Cloud 100, E200 and E30 models. Other Top 10 Chinese EV brands selling city cars included Chery and JMC, both placed in the Top 10. Although JAC brought the exciting JAC iEV6S small SUV to market it was not enough to withstand the onslaught of its peers, crashing out of the Top 3 to the eight position. Tesla also entered the Top 10 list with the Model X performing very well (please note the June 2017 Tesla data did not make it in time for our analysis, which would have aided the brand’s performance). Western brands such as Volvo, BMW through its local partner BMW Brilliance, Daimler and GM mostly gave up market share to Chinese-produced vehicles.
The Top Electric Vehicle Models for 2017 H1 in China
Twenty new EV models entered the Chinese EV market in the first half of 2017 but only three, the BAIC EC180, SAIC Roewe eRX5 and BYD Song DM, made it to the Top 10 list of electric vehicles in China. None of last years Top 5 could hang on to their positions with two of the new models, the BAIC EC180 and SAIC Roewe eRX5, entering the market with Top 5 positions within three months from being launched. Last year’s Top 3 EVs, the BYD Tang, BAIC E200, and BYD Qin all crashed out, with the BYD Tang the only model able to hold on to a Top 10 position. Plug-in Hybrid vehicles could only muster three positions in the Top 20 as small city EVs made up more than half of the units sold in 2017 to date. The popular SUV class accounted for 26% of the units sold in the Top 20 list of EVs in China while plug-in hybrids only accounted for 16% of all the EVs sold. New electric vehicle models made up 31% of all the EVs sold during the period under review.
Electric Vehicle Models for 2017 H1 in China, the losers
BYD’s ailing fortunes are clear in the list of losers for the first half of 2017 but another popular EV brand from 2016, Kandi, saw diminishing sales as its Kandi K17 Cyclone could not compete with the host of new small city cars entering the Chinese EV market. Clear again is the composition of plug-in hybrids and foreign brands in the list of the worst performing electric cars.
The battle between BEV and PHEV models in China
Plug-in hybrid models are losing the battle in China, strange though that 35% of the new models launched in the last 12 months are PHEVs. In the comparable period in 2016 plug-in electric vehicles made up 33% of all the units sold while the vehicle type only contributed to 16% of all sales in 2017.
Detailed breakdown of all electric vehicles sold in China for the first half of 2017